The legacy phase of the revenue model is where money is generated and wealth is created. It’s not just about closing a sale, although that is an essential part of it of course. It’s also about repeat and referral business, which is the holy grail for any business.
Repeat and referral business is the easiest and least expensive type of business to earn. If you’ve followed the principles of the Bulletproof Revenue Model so far, it comes almost effortlessly. Almost effortlessly. You still need to ask for it and have systems in place to ensure repeat and referral business is secured.
Most clients I’ve worked with over the years will spend almost all their efforts chasing down new customers and clients but then neglect the biggest goal mine of all…repeat and referral business. This Legacy element contains the parts of the equation that make sure every customer and client you do business with gets the maximum benefit of working with you.
Grab your copy of the Legacy element here.
I’ll be following up with in-depth explanation of each element in future posts. Stay tuned!