Why is lead generation so massively important? Why do I beat this drum so incessantly? Because more opportunities mean you get to be more picky. You get to work with clients and customers who don’t waste your time. You get to work with clients and customers who APPRECIATE
Traditional Vs Digital Marketing
Important pros and cons to consider... What type of marketing yields the best ROI, drives more sales and offers a small business owner the most control over results? Below is a simple side-by-side comparison we worked up to hopefully illustrate some of the pros and cons of traditional vs digital
Beware the Hamster Wheel of Death
Look familiar? If you run a small business and have invested any time and money into growing your web presence, there's a strong possibility you've encountered something like this... You hire a web designer to build you an amazing website. After a few months, nothing seems to be
Here’s a List of Awesome Blog Post Ideas for You to Steal
One of the concerns I hear so often is that you don't know what to write on your blog. The idea of sharing ideas with your readers on a consistent basis can seem daunting when you haven't done it. You never struggle with what to say when you're talking with a customer or client though, right? You
Why Marketing Automation Isn’t What It’s Cracked Up To Be
I had a guy email me at 2AM the other day (this stuff always happens in the middle of the night...don't ya know). He was frantic about why his website was sending out thousands of emails to his email list. He was getting stacks of complaints and opt outs, and he wanted to know why for obvious
Questions to Ask Your Website Provider Today
If you're reading this blog, you're a small business owner. You probably already have a website. And you probably aren't 100% happy with the results you're getting with that website. Hey...if you want to get some answers, you're in the right place! Whether you're considering staying with your
3 Most Common Lead Generation Mistakes on Small Business Websites
Since I run a web marketing company, I get the opportunity to work on lots of websites and spend time learning how to tweak and improve them. After doing this for years now, I've learned there are just some trends that need pointed out. By all means, this is not a comprehensive list. But if you
6 Things You Didn’t Expect About Running a High Conversion Website
So...you want to be on the first page of Google, huh? You want to triple your traffic and quadruple your conversion rate too? Sounds fun! We can help with that. But first, here are a few things you probably don't know about running a high conversion website. There are two sides to every coin.
7 Tips On Writing An Effective About Page
It's not difficult to get great leads from your About page every day. But most people don't. That's what I call a missed opportunity. Why do most of us miss this opportunity? Let's be honest, most About pages kinda suck. I mean, really suck. That's what I meant to say:) Now, sitting down to