Why is lead generation so massively important? Why do I beat this drum so incessantly?
Because more opportunities mean you get to be more picky.
You get to work with clients and customers who don’t waste your time.
You get to work with clients and customers who APPRECIATE you. Who send you referrals. Who spread the word on your behalf.
You get to have NO STRESS when someone isn’t a good fit or doesn’t buy, because you already have hundreds or thousands of others to follow up with.
We can never control who is going to buy what. But we can control how we find the people we want to work with. The first step of that is massive lead generation.
When we get to start working with clients that spend twice as much and only require half as much of our time, all of a sudden we look like a genius. Our competitors wonder how we do it. We have more free time and still make twice as much loot.
It’s SUPER simple.
If you’re TOO BUSY to grow your marketing platform…the problem is NOT the number of hours in the day. The problem is you don’t have nearly enough leads, and you don’t have the systems in place to follow up with them properly.