When we're putting a strategy together for a client marketing campaign, one of the first essential tasks is to determine what kind of results they're getting currently. Most new clients can tell me all about how much money they made this quarter as compared to last quarter. They can tell me what
Bulletproof Revenue Model Legacy Element {Download}
The legacy phase of the revenue model is where money is generated and wealth is created. It's not just about closing a sale, although that is an essential part of it of course. It's also about repeat and referral business, which is the holy grail for any business. Repeat and referral business is
Bulletproof Revenue Model Commitment Element {Download}
The Commitment stage of the process is where we start to do business together. Leading up to this stage, you've already reached out to the right people, at the right time. They've responded to your content and expressed their interest in hearing from you again. You've exchanged information at this
Bulletproof Revenue Model Engagement Element {Download}
I published the Attention Element previously. Getting your ideal clients' and customers' attention is the first needed step to any effective campaign of course. And the Attention Element of the Bulletproof Revenue Model breaks down exactly how to do this. But this is not the whole story. So many
Bulletproof Revenue Model Attention Element {Download}
As business owners, we need to focus first and foremost on attention. If we don't have people's attention, we've got nothing to work with at all. This is where the process starts. I've shared the overview of all the Core Principles in the Bulletproof Revenue Model. These are the principles that
Bulletproof Revenue Model Core Principles {Download}
This Core Principles document shows all the principles involved in constructing and executing a very effective sales and marketing strategy. Imagine you're in a rowboat, far out in the ocean. There are 10 of you, all rowing and hoping to get back to shore. 7 of you are rowing in one direction,
Bulletproof Revenue Model Overview {Download}
This overview document provides a bird's eye view of all the working parts, so you can see every component and how each works together synergistically. Download it here: Bulletproof Revenue Model Overview Following this, I will be publishing an article to address each of these components in
The Bulletproof Revenue Model {Introduction}
The Bulletproof Revenue Model has 6 primary components. This is THE system we've used to do over $200M in sales for our own business and close to a billion collectively for clients over the past several years. I'm publishing all the concepts here. If you need help executing or optimizing your
Get the LEADZ or Go Home
Why is lead generation so massively important? Why do I beat this drum so incessantly? Because more opportunities mean you get to be more picky. You get to work with clients and customers who don’t waste your time. You get to work with clients and customers who APPRECIATE